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Well, you can’t say they give up easily.  Once again, the makers of Nyquil cough and sleep medicine are once again running commercials that display loud snoring as normal sleep behavior.  It doesn’t make any difference that the “sleeper” is New Orleans Saints quarterback Drew Brees … the fact remains that the kind of snoring Nyquil uses as an example of someone apparently sleeping soundly, is also the kind of snoring that is a symptom of someone who is not sleeping well at all … it is a common symptom of Obstructive Sleep Apnea, the sleep disorder that afflicts 18 million Americans.

If you’ve seen the commercial, and Drew’s snoring seems all too familiar to you, ask yourself this question:  “Do I feel rested during the day?”  It you can’t answer “Yes,” it’s time to see your doctor.

Come on, Nyquil.  “Man” up and find a better way to get your point across.  There’s nothing cute or funny about sleep apnea.


In the highly competitive world of marketing one’s products, the folks at Vicks have unintentionally (I hope) made a blunder in promoting their night time cough medicine, Nyquil.

Nyquil’s current ad features people asleep and snoring rather loudly.  Unfortunately, it looks more like an advertisement promoting sleep apnea.  One man, in particular, fits the sleep apnea profile to a “T.”  He’s overweight, nearing middle age, and snoring like a freight train.

This is not intended as a comment on Nyquil’s effectiveness.  Rather, this is a comment about how an advertising agency apparently sold a client on using one of America’s increasingly common and dangerous health problems to sell a product that has nothing to do with that health problem.

Not a very good idea.