Mark R. Stoiber, 47, President of the Sleep Wellness Institute in West Allis (Milwaukee), Wis., passed away unexpectedly on July 2, 2010.
Mark, along with his business partner and dear friend, Ron Baake, was co-owner of the Sleep Wellness Institute since its inception in 1994. He had been involved in helping people with sleep disorders for more than 20 years. He was the co-founder and initial driving force behind the non-profit Reggie White Sleep Disorders Research and Education Foundation.
Mark graduated from the University of Wisconsin-Milwaukee with a degree in allied health and earned his polysomnographic technologist registration at the Stanford School of Sleep Medicine. He formerly served as the coordinator of the sleep disorders center at Children’s Hospital of Wisconsin. He was a frequent public speaker and lecturer on sleep disorders topics and was the author of “How to Guarantee Your Experience with CPAP is a Happy One.”
Always alert to new opportunities to serve, Mark created the CPAP2GO retail stores that now operate in the Milwaukee area. He recognized that many people get inferior customer service from DME providers, and correctly determined that by offering convenient locations and hours, excellent customer service, and a wide selection of products from which to choose the stores would be successful in reaching CPAP users.
Mark’s knowledge, creativity, wit and willingness to think outside the box made him great. He will be sorely missed.