In the highly competitive world of marketing one’s products, the folks at Vicks have unintentionally (I hope) made a blunder in promoting their night time cough medicine, Nyquil.
Nyquil’s current ad features people asleep and snoring rather loudly. Unfortunately, it looks more like an advertisement promoting sleep apnea. One man, in particular, fits the sleep apnea profile to a “T.” He’s overweight, nearing middle age, and snoring like a freight train.
This is not intended as a comment on Nyquil’s effectiveness. Rather, this is a comment about how an advertising agency apparently sold a client on using one of America’s increasingly common and dangerous health problems to sell a product that has nothing to do with that health problem.
Not a very good idea.